Best Buy is set to become the first independent iPhone retailer, today announcing the availability of the phone in 970 of its brick and mortar stores. The move is the first time the phone has been available outside of Apple's or AT&T's retail stores.
"We had a lot of work to do, obviously, to get in a position where Apple and AT&T would feel good about Best Buy Mobile carrying it, and that's what we've done in the last 18 months," said Shawn Score, president of Best Buy Mobile.
Apple spokesperson Natalie Kerris added that because of the company's good standing relationship (the retailer sells Macs and iPods as well), Best Buy can now sell the iPhone as well.
Just last week Best Buy announced that it had finished its conversion of in-store cell phone departments to the "Best Buy Mobile" brand. Computers were upgraded to handle cell-phone activation and employees received 250,000 hours of extra training.
Score added that the Best Buy Mobile brand was a joint venture with CarPhone Warehouse Group, which is Europe's largest cell-phone retailer.
The 970 new stores with iPhone availability are in addition to the 2,050 AT&T stores and Apple's 190 stores.
Apple spokesperson Natalie Kerris added that because of the company's good standing relationship (the retailer sells Macs and iPods as well), Best Buy can now sell the iPhone as well.
Just last week Best Buy announced that it had finished its conversion of in-store cell phone departments to the "Best Buy Mobile" brand. Computers were upgraded to handle cell-phone activation and employees received 250,000 hours of extra training.
Score added that the Best Buy Mobile brand was a joint venture with CarPhone Warehouse Group, which is Europe's largest cell-phone retailer.
The 970 new stores with iPhone availability are in addition to the 2,050 AT&T stores and Apple's 190 stores.
