Following in Netflix's footsteps, rental giant Redbox has agreed to wait 28 days before making new Warner releases available via their kiosks.
The delay will give Warner's "retail partners a period of exclusivity," which the studio hopes will help offset continued declines in DVD sales as well as give VOD a better chance at succeeding.
"The 28-day window for Redbox balances the economics of our relationship while continuing to offer great value to their customers," adds Warner Home Video president Ron Sanders. "This accord establishes a mutually beneficial relationship that will foster an ongoing and productive partnership."
With the agreement, Warner and Redbox have dropped any pending lawsuits against each other, as well.
"The 28-day window for Redbox balances the economics of our relationship while continuing to offer great value to their customers," adds Warner Home Video president Ron Sanders. "This accord establishes a mutually beneficial relationship that will foster an ongoing and productive partnership."
With the agreement, Warner and Redbox have dropped any pending lawsuits against each other, as well.
