Apple Inc. has reportedly thrown out a bunch of applications for the iPhone that contain adult content under a new policy that bans all "overtly sexual content". Developers have been getting notices from Apple informing them that their applications have been removed from the App Store, without any prior warning or notification of a change in policy.
This could be a setback for some small app companies that were developing for the platform. On the Go Girls had half of its portfolio removed from the app store, while Jens Ltd was left with only one application remaining; and the purge is apparently on-going. A number of apps provided by Maxim were removed too, showing that established brands aren't being ignored either. Playboy's latest app is reportedly still up.
"Whenever we receive customer complaints about objectionable content we review them. If we find these apps contain inappropriate material we remove them and request the developer make any necessary changes in order to be distributed by Apple," a statement from Apple reads.
"Whenever we receive customer complaints about objectionable content we review them. If we find these apps contain inappropriate material we remove them and request the developer make any necessary changes in order to be distributed by Apple," a statement from Apple reads.
