Barnes & Noble introduces Nook Color

Written by Andre Yoskowitz @ 27 Oct 2010 10:22 User comments (1)

Barnes & Noble has introduced the new Nook Color e-reader this week, hoping to gain an advantage over the rival Amazon Kindle in the quickly growing e-reader market.

The Nook Color will use an IPS LCD screen, the same type of display used by the Apple iPad.

Barnes & Noble's new Nook Color will be 7-inches, run Android 2.1, and have eight-hour battery life per charge. Current Nooks and Kindles (using e-ink displays) have battery lives as long as two weeks per charge.

The display will have 1024x600 resolution with 16 million colors.

Additionally, the device has Wi-Fi (but lacks 3G), 8GB of internal storage and a microSD slot.

The Nook Color will also launch with deals with magazine publishers, a strong advantage over black-and-white e-readers.

Available at Best Buy, Wal-Mart and online starting November 19th, the e-reader will cost $250.

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1 user comment

128.10.2010 22:19

neiond

Unverified new user

The Nook Color will not run apps straight out of the Android Market, but that does not mean it cannot run them. In fact, they have done a lot of tests on apps from standard Android smartphones and they pretty much run on Nook Color, which has Android 2.1 under the hood. (The Nook native interface and apps are just standard Android application layers.) Barnes & Noble special Nook SDK runs on top of the standard Android one and gives developers access to exclusive extensions and APIs for the Nook and its interface. So porting Android apps is not difficult. B&N says it is more like optimising them for Nook than porting them.
Nook Color screen is supposed to be better (less reflective) for reading than iPad.

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Barnes & Noble introduces Nook Color

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