The tablet will sell for either $199 or $299 (the price is still unclear), a price seen by only one tablet in recent memory, the newly launched Vizio Tablet (formerly VIA).
Additionally, it has become clear that users who were on the fence about tablets will buy in droves if the price is right. When HP put their Touchpad on firesale last week at $99 (down from $499), the company managed to sell hundreds of thousands per day, with the popularity taking down servers of big and small companies alike.
Because Amazon is expected to have higher-end specs in their tablet, the company is also expected to take a loss on each tablet sold, in order to make up the deficit in app, music, movie and e-book sales.