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24/7 Media and MusicCity ink a deal

Written by Petteri Pyyny @ 02 Aug 2001 11:42

Yesterday's announcement from MusicCity.com was something that most of the people just ignored, but when you actually stop and think about it, the announcement was pretty huge. MusicCity.com announced that 24/7 Media will represent MusicCity.com's Morpheus P2P client's ad sales exclusively.
Thing is that Morpheus is clearly illegal if you determine their application by same terms as Napster was measured -- it allows users to share copyrighted music, movies, games, etc.. And in other hand, 24/7 Media is one of the biggest online advertising companies in the world -- this announcement makes Morpheus to look like very legal service. Pretty bold move from 24/7..

<MP3.com posts positive pro forma earnings >New breed of peer-to-peer applications booming
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