As the annual National Association of Broadcasters' convention is approaching, all major and bunch of hopeful new names are going to demonstrate their latest video encoding techniques to broadcasters hoping that their formats would gain interest, funding and clients from the event. Such companies include Microsoft, RealNetworks and DivXNetworks.
EETimes has an interesting article that covers various aspects of video encoding and the future plans of video encoding. While some companies are claiming that MPEG's block-encoding mechanism is nearing its end, some companies are still pursuing further improvements to the MPEG format (whether it is MPEG-2 or MPEG-4). One of the most interesting future plans is the joint process with MPEG team and ITU (International Telecommunication Union) to join their technologies and produce a new variant for MPEG-4, MPEG-4 part 10. Group claims that they get the standard ready by end of this year and that the standard would improve coding efficiency by 50 percent.
