The online movie venture, jointly owned by five major Hollywood studios, the Movielink, released today a new upgraded service and plans to grow more aggressively during the next couple of months.
Previously the media desktop application that Movielink users used to watch the movies, didn't allow pausing the playback and deleted the movie immediately after the viewing, forcing the user to download the clip again in case he/she wanted to "rent" it again. Also the pausing is now possible and the computer can be turned off as well and the playback continues from the position it was left when the playback is resumed.
Movielink now also plans to launch an aggressive marketing campaign that very first time uses also "traditional" media such as newspapers and tries to get college students interested of the service. Logic behind this is clear: very big chunk of illegal movie swapping is done utilizing college Net connections -- and also the very same connections are fast enough to make services such as Movielink, pleasurable to use as the download times would be shrinked down to a minimum thanks to fast campus networks.
Movielink also announced that Disney, who doesn't own any part of the service, will start offering its non-animated movies on Movielink. Titles from Disney will include Gangs of New York and Shanghai Knights.
More information: News.com
Movielink now also plans to launch an aggressive marketing campaign that very first time uses also "traditional" media such as newspapers and tries to get college students interested of the service. Logic behind this is clear: very big chunk of illegal movie swapping is done utilizing college Net connections -- and also the very same connections are fast enough to make services such as Movielink, pleasurable to use as the download times would be shrinked down to a minimum thanks to fast campus networks.
Movielink also announced that Disney, who doesn't own any part of the service, will start offering its non-animated movies on Movielink. Titles from Disney will include Gangs of New York and Shanghai Knights.
More information: News.com
