The online retail giant Amazon has launched an online DVD rental service in the UK, trying to tap into country's growing shift towards online rentals and also aiming to steal a decent market size before the de facto online rental service Netflix launches its own British service.
However, Amazon's service has few nags compared to other similar services already in place in the UK -- its service has a monthly rental ceiling -- its cheapest service that costs £7.99 a month allows users to have two movies at home at any given time, but allows only four DVDs to be rented each month. To spice up its offer, Amazon also offers 10 percent off for DVD purchases made via its UK website for rental service customers.
More information:
MSNBC
ThisIsLondon
More information:
MSNBC
ThisIsLondon
