The UK music industry is delighted with the campaign. "We are committed to working with parents to make them aware of the dangers of illegal downloading," said Peter Jamieson, chairman of the British Phonographic Industry (BPI). "There has already been huge publicity about this issue, but we are committed to doing even more to get the message across. Across Europe, the numbers if music sharers is growing rapidly.
You also have to remember that in a lot of cases, parents would see downloading music from the Internet as a pretty harmless task and wouldn't understand the logic of record companies suing kids for sharing music. However, Childnet's campaign appears to be geared more towards protecting families from having to settle lawsuits for thousands than it is towards boosting record sales for the music companies.
Source:
BBC News