Speaking in an interview with News.com earlier this week, Nintendo's executive vice president of sales and Marketing Reggie Fils-Aime said the Revolution console will go on sale later this year for less than $300. He also took the opportunity to criticise the company's rivals for the high prices consumers have to pay for their new consoles. As an example, he said a consumer would need to spend $700 to properly experience what the Xbox 360 console has to offer.
The PS3 is also rumored to go on sale for about $500. "We resolve at Nintendo to remain within reach for the vast majority of our consumers," Fils-Aime said. The news of the Revolution's cheaper price tag sent Nintendo's shares up 6.4% in Japan to 16,090 yen on Friday. Fils-Aime believes that the cheaper price will attract new gamers that are scared off by the other consoles' prices.
He also said that the Revolution's game line-up will attract gamers that are constantly forgotten about such as women or people aged over 35. Developing games for the console will apparently be far cheaper than for the Xbox 360 or PS3, which are rumored to require intensive labor and are expensive to develop for. No details were given by Fils-Aime about the games that will be available for launch, just that the company will show some titles at E3.
Nintendo will also use a four step program to rehabilitate its image in the gaming market throughout 2006. "First, focusing on a single-minded gaming device. Second, bringing real innovation to the controller in the way consumers play the game. Third, a value orientation that certainly is not present with our competitors. And fourth, leveraging the power of our library with the virtual consoles," Fils-Aime said.
Source:
Betanews
He also said that the Revolution's game line-up will attract gamers that are constantly forgotten about such as women or people aged over 35. Developing games for the console will apparently be far cheaper than for the Xbox 360 or PS3, which are rumored to require intensive labor and are expensive to develop for. No details were given by Fils-Aime about the games that will be available for launch, just that the company will show some titles at E3.
Nintendo will also use a four step program to rehabilitate its image in the gaming market throughout 2006. "First, focusing on a single-minded gaming device. Second, bringing real innovation to the controller in the way consumers play the game. Third, a value orientation that certainly is not present with our competitors. And fourth, leveraging the power of our library with the virtual consoles," Fils-Aime said.
Source:
Betanews
