If you recall, Upton was a harsh critic of the now-infamous Hot Coffee scandal and this is obviously seen in the language of the bill which in part says: "It shall be unlawful… to… distribute… any video game that contains a rating label… for that video game where the person, with the intent of obtaining a less restrictive age-based content rating, failed to disclose content of the video game that was required to be disclosed to the independent ratings organization"
According to Upton, any violations would constitute a deceptive practice under guidelines of the Federal Trade Commission.
This is not the first time Upton has introduced a bill asking for video game decency. He introduced a similar bill in 2006 asking for more FTC enforcement over video game content. The bill went unsigned.
Source:
GamePolitics