The numbers, although still small, are impressive considering Blu-ray movie sales only surpassed the million mark total in April. Sony expects there to be a sales boost at the end of October however when the Spider-Man trilogy gets released.
“These sales milestones across the world illuminate the positive reception from retailers and consumers alike for Blu-ray,” said David Bishop, president of Sony Pictures Home Entertainment. “Our strong fourth quarter line-up will underscore the confidence in this format.”
Sony also took time to reiterate that Blu-ray "software now accounts for 69 percent of the total high-definition market in Europe." Although that number may seem overwhelming, many reports have put Blu-ray hardware at 90-95 percent of the market when including the PlayStation 3 thus making the 69 percent no longer so overwhelming.
Although Sony and the Blu-ray camp will be having blockbusters such as Spider-Man, POTC 3, and Ratatouille coming for the holidays, the HD DVD camp has been quietly and not-so quietly getting victories including signing Paramount and Dreamworks to exclusivity deals.
Source:
Dailytech