An example of a model that he proposed was giving consumers access to music from cars, TV sets, cell phones or anything possible, for a monthly fee of around $20. So basically, Rubin is talking about a kind of "MP3 locker", a concept pushed for a long time by Michael Robertson's MP3Tunes (and past service MP3.com)
Rubin's suggestions would make music devices such as Apple's iPod obsolete as a main medium to enjoy music. The same arcle that quotes Rubin claims that Columbia is considering approaching artists for a cut of up to 50% of revenue from touring, merchandise and from the Internet. Performers have typically been allowed to keep revenue from touring and merchandise while the label gets the biggest cut of a CD sale.
The subscription-based service that Rubin seems to be proposing is something that consumers have already been offered in several forms and have largely ignored. The concept of "renting music" seems too alien for consumers it would appear.
Source:
News.com