And they do have a point. The new high-end HD-A35, which will be released at $499 USD, will be as expensive as the lowest priced Blu-ray standalone player, the low-end Sony BDP-S300. There has even been reports that a Canadian manufacturer will begin selling $199 USD low-end HD DVD players before the holidays.
To help gain added momentum, HD DVD has recently signed a marketing agreement with NBC Universal which will place 30 second ads promoting the format on air during the very popular "Sunday Night Football" broadcasts.
The group also said 125 new titles were planned for the fourth quarter of 2007 and that it would be offering a firmware update to all second-generation player owners that would give them 1080/24p capabilities.
Source:
BetaNews