Although Target has not chosen a side in the HD format war, it signed an agreement in July with Sony to have its Blu-ray standalone, the BDP-S300, in prominent aisle space for the holiday season.
Blu-ray Disc Association chairman Andy Parsons had this to say although Target had no comment. "You’re going to get a clear message when you see more Blu-ray than HD DVD, and you’re going to think something is up," said Parsons. "The message to the consumer is that one of these [formats] is dominating. You’ll go with the masses and pick titles from the one that is likely to win."
HD DVD supporter Paramount however, played down the whole situation, attributing it to Blu-ray's current lead in sales.
"For a retailer to make a decision on shelving, it’s a very flexible decision," said Alan Bell, CTO at Paramount Pictures. "Retail might be shifting inventory around, but at some point, there could be diminishing returns."
Source:
HD Digest