The Netflix answer to Total Access has been their Watch Instantly feature, which makes a small but growing selection of movies and television shows available to stream to a PC. A loss of customers for the first time in the company's history, primarily attributed to competition from Blockbuster, caused Netflix to place more emphasis on streaming.
If Blockbuster is successful in molding Movielink into a service that complements their online rental service it would be a coup for their CEO, who has already been responsible for cost cutting measures including the restrictions on Total Access subscriptions.
Blockbuster spokesman Randy Hargrove noted that the company isn't concerned with either Movielink's recent financial history or independent auditor PriceWaterhouseCoopers' report that the service wasn't sufficient to sustain an independent company. He said "We've started folding in Movielink's operations into ours, and we're already finding economies of scale and don't believe that Movielink's past financials are any indication of the future."
Source: The Dallas Morning News