"We are excited to establish Netflix as a part of our off-network syndication strategy for 'Heroes', " said Frances Manfredi, Executive Vice President & General Sales Manager, NBC Universal Domestic Television Distribution. "This deal reflects the changing landscape of the entertainment marketplace and our objective of finding new buyers that complement our traditional customers."
This year has seen the introduction and steady growth of the Watch Instantly service, which makes a small, but growing, selection of movies offered for rent on DVD available for Streaming across the internet. Meanwhile competitor Blockbuster, despite backing away from a more aggresive strategy to compete with Netflix, has purchased their own online movie service called Movielink, and is also in the process of finding new ways to deliver video to consumers.
Source: Press Release