“Vongo is a terrific match for Brookstone’s tech savvy customers, and we are pleased to leverage the upcoming Overture Films release Mad Money as part of the overall campaign,” said Joe Cantwell, VP of advanced services at Starz. “As the only subscription-based download service for mainstream new release Hollywood films, Vongo is in a unique position to work with innovative companies such as Brookstone.”
Brookstone CEO Lou Mancini added, “The co-marketing agreement with Starz for the Vongo movie download service will give customers yet another compelling reason to visit Brookstone.com during the holidays and into the New Year. Also the Mad Money tie-in and giveaway is another fun way to reward our retail store customers.”
Source: Video Busines