“We’ve only scratched the surface in offering Web-connected experiences to fans of hit movies and TV shows, so it was great to see so many connecting online for these titles,” said Ken Graffeo, executive VP of HD DVD strategic marketing for Universal Studios Home Entertainment and co-president of the HD DVD Promotional Group. “As more titles from the HD DVD studios include access to downloads, trailers and community pages, the owner of any HD DVD player can take advantage of these Web-connected experiences,” he said.
Chris Saito, VP of worldwide HD DVD marketing for Paramount, added, “Seeing the fan base rally around Transformers, Heroes and other key titles on HD DVD was validation that there’s an interest in extending the movie watching experience.”
Source: Video Business