So far, there is no sales data on the HD DVD Bourne Trilogy set which will certainly add sales just like the Spider-Man trilogy pack did for Blu-ray.
Additionally, Warner's HD DVD release of "Order of the Phoenix" is, somewhat surprisingly, beating out its Blu-ray counterpart which was released on the same day by a 55-to-45 ratio. Generally, BD sales trump HD DVD sales by a 2-to-1 ratio.
Ken Graffeo, Universal executive VP of marketing and co-president of the North American HD DVD Promotional Group added, “I think the fourth quarter is going to be interesting. If you break out the hits, I think we will be even. But the aggressive discounting, with catalog [of buy one, get one free offers], can inflate the numbers.”
“This is a real testament to the momentum we are gaining with the set-top players,” said Graffeo. “We are beginning to realize the attach rate with movie sales.”
Source:
Video Business