In what seems to be a concentrated effort to jump start its new movie rental business Apple will be offering 99 cent rentals on iTunes once per week on a new movie.
The rental will be available on Thursday and the special pricing will run until the next Monday. The first movie available is The Hours which is available now.
Apple also announced that there was a small update to the iTunes platform, in which there are several bugfixes including a fix to make the service more compatible with the Apple TV interface.
Apple also announced that there was a small update to the iTunes platform, in which there are several bugfixes including a fix to make the service more compatible with the Apple TV interface.