Making the service more interesting is that if a subscriber quits the service then they can still keep some of the downloaded music. The songs will also be playable in non-Sony devices.
No other labels have joined into the service as of yet so the general consensus is that Sony will fail for the third time in a row.
Sony's first digital store, PressPlay, failed due to high DRM restrictions and a Limited catalog. The original Connect was only supported on Sony's own ATRAC players and had crippling DRM as well.
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