The new system will be bundled with Sim2 projection TVs but there has been no word on price yet.
EE has said that it will be offering movies in the format, and from major studios, for $40 USD and on double-sided dual-layer DVDs with a capacity of just over 16GB.
There was however, no confirmation from any of the Hollywood studios and industry insiders say the format is a sham.
“This high-def alternative is bull; it’s all about Blu-ray,” one insider said. “They’re grasping at straws. The entire industry is all behind Blu-ray.”
Another insider agreed that there was little chance any major studio would agree to the new format especially as it would completely cannibalize all the promotion and money that has been thrown into Blu-ray.