A new Broadcom chip, the BCM7440, will allow consumer electronics manufacturers to support DivX video in their Blu-ray players by adding DivX Certification.
"There is strong consumer demand for DivX and so we are pleased to extend support for DivX on our BCM7440 Blu-ray chipset," said Dan Eiref, Vice President and General Manager of Broadcom's Consumer Electronics Group. "Broadcom is dedicated to designing differentiated products for our customers. We believe that the addition of DivX to our product portfolio opens up a compelling new source of content for consumers who increasingly rely on digital solutions for their entertainment experience."
"Blu-ray has emerged as the clear standard for high-definition video and, through DivX Certified chips such as the BCM7440, DivX is well-positioned to repeat the success it achieved within the DVD market," said Patrice Lagrange, Senior Vice President, Products, DivX, Inc.
With the increased competition from internet-based video and general apathy about Blu-ray from consumers, that format's success could depend on a wider variety of formats being supported by players. Ironically, the same strategy could ultimately provide additional competition for Blu-ray by giving these formats a higher profile than they might have otherwise.
"Blu-ray has emerged as the clear standard for high-definition video and, through DivX Certified chips such as the BCM7440, DivX is well-positioned to repeat the success it achieved within the DVD market," said Patrice Lagrange, Senior Vice President, Products, DivX, Inc.
With the increased competition from internet-based video and general apathy about Blu-ray from consumers, that format's success could depend on a wider variety of formats being supported by players. Ironically, the same strategy could ultimately provide additional competition for Blu-ray by giving these formats a higher profile than they might have otherwise.
