The blog states: "As you know, our core business is delivering great movie rentals to you on DVD by mail and instantly to the computer and TV, so we've decided it makes sense for us to focus exclusively on that. This means we will stop selling previously viewed DVDs through the Web site. We're sorry for any inconvenience for those of you who regularly purchase DVDs at Netflix, but we're excited about being able to spend the extra time focusing on continually improving our core rental business for you."
The announcement comes on the heels of Netflix's announcement that their new Silverlight-based movie streaming player had gone to public beta and would be accessible to Mac users.
Many subscribers who posted on the blog however seemed to be against the move.
"Being able to purchase previously viewed movies from Netflix was a huge bonus of my membership. I am truly sorry to lose that benefit. I hate to lose features to my membership, and I hope this is not a trend," wrote one subscriber.