"The SD interface already has proven itself valuable in mobile phones. Now, SDXC memory card capabilities will spur further handset sophistication and boost consumer content demand," James Taylor, president of the SD Association, said at CES 2009. SD cards currently grip about 80 percent of the memory card market, according to the consortium. It estimates that a 2TB SDXC card could hold up to 100 HD movies, 480 hours of professional-quality audio content, or 136,000 "fine-mode" photos.
"Improvements in interface speed allow further increases in continuous shooting speed and higher resolution movie recordings," Shigeto Kanda, general manager at Canon, said while commenting on how the SDXC card (which retains the exact shape and size of SD cards) will help to further the potential of Canon products.