"I think it's a tough time for everyone," he said. "Probably more so in the UK, because we're hit by the effects of currencies - euro, pound, yen and dollar - and the weakness of the pound is definitely an issue that affects us more than the rest of SCEE.
"We have to do as much in this office as we can to make sure that we can build on the success we had last year in terms of the units we sold, great IPs that we had to bring to market.
"This year we've got even more, even better product to put out there - but trading is difficult, it's really tough. Just credit insurance - credit limits are going to be challenging for the whole of the year.
"These are things which are completely out of Sony's control - it's about the environment in which we trade, but we have to be responsible, we have to do what we need to do to make sure we give back to the shareholders what they need."