"VidZone is not just about giving music fans access to thousands of music videos, but offering a completely interactive and personalised music experience," added VidZone CTO Michael Russo.
The VidZone application will be made available through the PS3’s Xross Media Bar (XMB) with a later firmware update and will allow users to create playlists, save a video library, or select any individual video from the catalog.
"Music has always been popular on PS3 and now VidZone is set to transform the way we view music videos by letting you completely tailor your experience and is just one more reason for PS3 to be the most valued player in your living room," concluded Isabelle Tomatis, hardware and platforms marketing manager at Sony Computer Entertainment Europe.
The app will be available in the UK, Ireland, France, Italy, German, Spain and Australia.