According to SCEA senior vice president of marketing Peter Dille, the company is prepared to change the marketing focus of the PlayStation 3 console, focusing more on the console's movie downloading and Blu-ray capabilities.
Dille says the company is looking to "reposition the hardware" to attract new buyers in the family market.
"We have been a game company for years and we would never walk away from that, but research confirmed there is a larger proposition under our nose," added Dille, via the LATimes. "We wanted to reposition as a total entertainment solution. We felt like we can really own entertainment."
Of course the ads will not forget that the console is first and foremost a gaming system, but the "new ad campaign will be aimed at moms and families as well."
One of the new ads calls the system "the greatest gaming, Blu-ray playing, move downloading system around," while a teenager complains that is grandmother is hogging the PS3 to watch movies and not letting him play games.
"We have been a game company for years and we would never walk away from that, but research confirmed there is a larger proposition under our nose," added Dille, via the LATimes. "We wanted to reposition as a total entertainment solution. We felt like we can really own entertainment."
Of course the ads will not forget that the console is first and foremost a gaming system, but the "new ad campaign will be aimed at moms and families as well."
One of the new ads calls the system "the greatest gaming, Blu-ray playing, move downloading system around," while a teenager complains that is grandmother is hogging the PS3 to watch movies and not letting him play games.
