While other ebook readers are offered with a monochrome screen, Asus' ebook readers could show full color images of the pages. Some other possible uses for the ebook reader that are mentioned are using Skype with an available mic and speaker, or viewing webpages.
"Our ethos is innovation — as our brand is less well known, we have to run faster than the competition to develop new types of products," Asus is reported as saying. "Any such product — including an ereader — has to have the right combination of functionality and price. No one is going to buy one for £1,000."
Of course, nobody would pay anything close to £1000 for an ebook reader. However, the budget version of the readers, dubbed "Eee Reader", is expected to aim for a price tag of around £100.