Apple will soon announce its intent to purchase Quattro Wireless for $275 million USD, says AllThingsDigital. The company specializes in mobile advertisements.
The move would mirror Google's recent $750 million acquisition of AdMob, the market share leader in the mobile ad department, and Quattro's biggest direct rival.
Although Apple has declined comment, the report says the announcement should be official this week. Quattro's biggest clients are Ford, Disney, and the NFL.
The move would seem a a bit out of Apple's comfort zone, which of late has been to focus almost exclusively on improving the software and hardware aspects of their iPod line of media devices and their smartphone, the iPhone. Many analysts see the move simply as a cheap way to defend against Google, who will be the clear leader of the mobile ad market when the deal is approved.
Although Apple has declined comment, the report says the announcement should be official this week. Quattro's biggest clients are Ford, Disney, and the NFL.
The move would seem a a bit out of Apple's comfort zone, which of late has been to focus almost exclusively on improving the software and hardware aspects of their iPod line of media devices and their smartphone, the iPhone. Many analysts see the move simply as a cheap way to defend against Google, who will be the clear leader of the mobile ad market when the deal is approved.
