Late last year, Google announced it intended to buy mobile ad giant AdMob for $750 million USD.
After over six months of delays, the Federal Trade Commission (FTC) cleared the purchase last week, thanks in part to Google's arch rival Apple.
Apple recently purchased the third largest mobile ad company, Quattro Wireless, and used it as the backbone of its new iAd platform on the iPad and iPhone. The FTC had been concerned that Google (the world's largest ad platform) merging with AdMob (world's largest mobile ad platform) would violate anti-trust laws. Apple joining the fray eased those concerns.
Today, Google has announced the completion of the acquisition.
Says the search giant: "It's clear that mobile advertising is becoming a much larger part of our clients' and partners' strategies and with this acquisition, it's now a central part of our own business. In continuing to invest in this highly competitive area, we'll be bringing together our technology, resources and expertise in search advertising with AdMob's innovative solutions for advertising on mobile websites and in mobile applications."
Apple recently purchased the third largest mobile ad company, Quattro Wireless, and used it as the backbone of its new iAd platform on the iPad and iPhone. The FTC had been concerned that Google (the world's largest ad platform) merging with AdMob (world's largest mobile ad platform) would violate anti-trust laws. Apple joining the fray eased those concerns.
Today, Google has announced the completion of the acquisition.
Says the search giant: "It's clear that mobile advertising is becoming a much larger part of our clients' and partners' strategies and with this acquisition, it's now a central part of our own business. In continuing to invest in this highly competitive area, we'll be bringing together our technology, resources and expertise in search advertising with AdMob's innovative solutions for advertising on mobile websites and in mobile applications."
