YouTube has started YouTube's Movies in the UK this week, adding 400 movies to the catalog right at launch.
The movies will either be free and ad-supported or on-demand, costing a certain fee to rent or buy.
YouTube is making the movies available thanks to agreements with Sony Pictures, MGM and a revenue share with the UK video service Blinkbox.
165 movies from Blinkbox will be ad-supported, and the service will share ad revenue. The titles normally cost £1.99 per rental.
The move follows YouTube's slow and delicate expansion into online rentals in the United States, which has so far been a disappointment.
YouTube is making the movies available thanks to agreements with Sony Pictures, MGM and a revenue share with the UK video service Blinkbox.
165 movies from Blinkbox will be ad-supported, and the service will share ad revenue. The titles normally cost £1.99 per rental.
The move follows YouTube's slow and delicate expansion into online rentals in the United States, which has so far been a disappointment.
