Amazon has bid 199 million pounds for the large European movie-rental company Lovefilm, says The Sunday Times, although both companies have declined comment.
The world's largest e-tailer already owns a 42 percent stake of the rental company.
In 2008, Amazon merged its European rental operation with Lovefilm's, while at the same time buying the stake of one of the company's venture capitalists.
Earlier this year, Lovefilm announced it was ramping up its digital movie services, making deals with Sony and Samsung for on-demand streaming.
Every few months, Amazon is rumored to be purchasing Neflix, the largest rental company in the United States.
In 2008, Amazon merged its European rental operation with Lovefilm's, while at the same time buying the stake of one of the company's venture capitalists.
Earlier this year, Lovefilm announced it was ramping up its digital movie services, making deals with Sony and Samsung for on-demand streaming.
Every few months, Amazon is rumored to be purchasing Neflix, the largest rental company in the United States.
