Apple extending iTunes music previews to 90 seconds

Written by Andre Yoskowitz @ 02 Nov 2010 11:45 User comments (6)

Apple has begun sending notices to record labels informing them that iTunes will soon move to 90-second song previews, extending the time from the current 30-seconds.

The expanded preview will happen for all songs longer than 2:30 long. For anything under, the 30-second previews will remain.

Says the notification:

We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States. We believe that giving potential customers more time to listen to your music will lead to more purchases.

The note also says that if the labels do not agree to the new terms, they must remove their music from the iTunes Store.

Apple has been expected to announce this news since early September but apparent licensing issues have delayed the announcement.

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6 user comments

12.11.2010 23:58

ROMaster2

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Quote:
The note also says that if the labels do not agree to the new terms, they must remove their music from the iTunes Store.

Great market scheme huh guys?

23.11.2010 00:09

biglo30

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Well I don't need to buy anymore music if that's the case. Some songs these days aren't even worth listening to for 3 minutes.

This message has been edited since its posting. Latest edit was made on 03 Nov 2010 @ 1:05

33.11.2010 00:57

KillerBug

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Originally posted by ROMaster2:

Quote:
The note also says that if the labels do not agree to the new terms, they must remove their music from the iTunes Store.

Great market scheme huh guys?

Yeah...and next the choice will be remove yourself from Amazon or be removed from iTunes...or maybe they will go the "green" route and threaten to remove anyone who keeps making those polluting CDs.

43.11.2010 08:34

pensfan12

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Originally posted by biglo30:
Well I don't need to buy anymore music if that's the case. Some songs these days aren't even worth listening to for 3 minutes.

What an original statement!

53.11.2010 10:52

DVDBack23

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Not sure what everyone here is complaining about? They are letting you preview songs for 90 seconds instead of 30...for free...what's the problem?

63.11.2010 14:35

Notcow

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Haven't you noticed that every topic about Apple inevitably turns into an Apple smear-fest?

This is a good thing, the time extension.

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Apple extending iTunes music previews to 90 seconds

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