BBC Worldwide has said today that their new move back into video games could eventually lead to £50 million a year for the media company.
The company went as far as to say the move is "like growing a new limb."
BBC has just revealed its first self-published games for the iPod Touch, iPhone and iPad, which include Doctor Who: The Mazes of Time, Top Gear: Stunt School and Teletubbies: My First App.
In 2009, the company explained its want to return to gaming, after a numerous year hiatus.
If the £50 million expected revenue is accurate, the gaming section will account for over 10 percent of the company's total revenue by 2012.
Says digital director Claude London (via MCV): "Games are massive in this. 1973 was the year we started out in our magazines business and it was as if we had a new limb, so why wouldn’t gaming be a £50m plus business for us over the next few years?"
BBC has just revealed its first self-published games for the iPod Touch, iPhone and iPad, which include Doctor Who: The Mazes of Time, Top Gear: Stunt School and Teletubbies: My First App.
In 2009, the company explained its want to return to gaming, after a numerous year hiatus.
If the £50 million expected revenue is accurate, the gaming section will account for over 10 percent of the company's total revenue by 2012.
Says digital director Claude London (via MCV): "Games are massive in this. 1973 was the year we started out in our magazines business and it was as if we had a new limb, so why wouldn’t gaming be a £50m plus business for us over the next few years?"
