Microsoft is currently in discussions with media companies in an effort to start a new subscription TV service through the Xbox 360, a service that will directly compete with Hulu Plus and Netflix.
The software giant has even gone as far as to say it could become a "virtual cable operator," delivering the shows over the Internet to subscribers paying a monthly fee.
A second option would be to use the 360 console to give current cable subscribers "enhanced interactivity" of shows they might be currently watching.
Microsoft is also looking into selling more individual channels, such as premium cable networks like HBO or Showtime. The company currently offers ESPN through Xbox Live.
Sources (via Reuters) say the negotiations are still early, but productive, and a service may not be available until late 2011.
A second option would be to use the 360 console to give current cable subscribers "enhanced interactivity" of shows they might be currently watching.
Microsoft is also looking into selling more individual channels, such as premium cable networks like HBO or Showtime. The company currently offers ESPN through Xbox Live.
Sources (via Reuters) say the negotiations are still early, but productive, and a service may not be available until late 2011.
