
AllThingsD's Kara Swisher reported Apple Senior Vice President of Internet Software and Services Eddy Cue will be involved. She also notes the last time he was in town for an event like this was when News Corp's iPad-exclusive publication was announced last year.
TechCrunch ads more details, saying the audience will primarily consist of publishing industry representatives.
Clayton Morris, host of Fox News' Gadgets and Games with Clayton Morris, claims to have even more specific details. According to Morris, the big announcement will be related to iTunes University, Apple's educational content distribution platform. He also says it was originally planned for last year.