AfterDawn: Tech news

Here are the new Apple ads that everyone hates

Written by Andre Yoskowitz @ 29 Jul 2012 11:50 User comments (15)

Here are the new Apple ads that everyone hates Since the Olympics began on Friday, Apple has unveiled three new ads that have been generally panned by anyone who has seen them.
The ads are for the Mac and the "Geniuses," the group of Apple tech support employees found in all Apple Stores.

Here are the ads, let us know what you think and whether the company has lost some marketing luster since the passing of Steve Jobs.





Previous Next  

15 user comments

129.7.2012 14:26

meh

229.7.2012 16:01

Who said I had to watch the ads in order to hate Apple? Matter of fact, I'm not even going to get flim-flammed/goaded into watching the ads in the first place JUST to argue about it.

Pretty creative way of even getting the haters to watch the damned things, if I don't say so myself. Otherwise, if they are indeed so bad that they are alienating their 'geniuses', maybe it's come time for some folks to shudder from an an epiphany.

329.7.2012 19:17

I own a MacBook Pro and an iPhone...I've been into an Apple store twice. Both times the "geniuses" were less than useless - I fixed my own issues and will never buy another Apple product. Apple touts the ease of use of their products yet these ads make their users look like idiots and maybe we are, we bought the over priced, short lived, pieces of garbage didn't we....

430.7.2012 04:58

i watched the ads and from what ive seen on the ads the apple is complicated and hard to use.
if a product is made has lots of features and is easy to use them why can't these users in the ads work there apple products.probably because they are not that easy to use.

530.7.2012 06:42

After watching this crap, I can conclude that "Apple" and "Genius" are words that simply don't suit each other.

630.7.2012 09:07

Am i the only one that watched it with a unbiased feeling and enjoyed it. And before anyone makes any assumptions if im an apple fanboy. No i literally live on xda. But these videos just seems well creative. And the actor nailed the performance.

730.7.2012 11:41

Originally posted by DaneDad:
I own a MacBook Pro and an iPhone...I've been into an Apple store twice. Both times the "geniuses" were less than useless - I fixed my own issues and will never buy another Apple product. Apple touts the ease of use of their products yet these ads make their users look like idiots and maybe we are, we bought the over priced, short lived, pieces of garbage didn't we....
Don't be too hard on yourself. If you live in a more metropolitan area & can afford it, pick up one of those $50 a month Android phones & start putzing with that.

Chances are you can 'root' the thing & see what all that goodness will bring you. Then, if you feel enough gumption, warm up to a really good decent used Windows 7 PC. Get a pseudo clunker at first (yeah I know counter intuitive, but hear me out).

Don't give much over say $400 bucks for the thing. And not one of those damned proprietary POSs like an HP or eMachine. Get a hand built from a neighborhood guru. This way you can do all the learning & crashing & screwing up on this machine till you get the hang of it all.

Basically a 12 pack of beer, the internet & some hair on your nuts to at least TRY some things with your new toy, you'll see it really isn't all that bad. And HOLY SHIT! you're in control of it, not the other way around.

We're there for you man.

830.7.2012 16:32

Crapple.....I mean Apple...dude come on...your telling me these pencil neck Apple 16 year old dueschbags know what there doing...LOL...a friggin chimp can run a Crapple.....dont bring a toy to network party fellaz...LOL

930.7.2012 23:14

Video 1: Ive never heard "Is there a Doctor on board?". Who looks for a Genius? Ive never taken a domestic flight, but for international flights, all electronics should be off as the plane descends.

Video 2: His wife is having a baby. Shouldn't he be worried about his wife first and informing everybody second.

Video 3: No comment. Its just a way for the guy to mention some products.

This message has been edited since its posting. Latest edit was made on 31 Jul 2012 @ 5:21

1031.7.2012 22:52

Bet the guy that plays the genius is a moron and has no clue.

111.8.2012 13:50

Thought I'd get away from seeing ... adds...

damn things... running on... TV...

Feeling... intelligence... Fading....

123.8.2012 10:30

Genetically, I dislike "breathless" commercials. Ergo, I am "offput" by these three. But, they do convey a message that many will relate to. Let's let the market judge whether Apple gets value for the money spent on these commercials.
Other comments relate to support at the Apple Stores. I deeply appreciate the support that I have received from their San Luis Obispo, CA store. The service has always been prompt, courteous and generally competent. Some of their personnel are not "Geniuses" but, with enough persistence, an expert is always found on the staff who can resolve the issue.
Fortunately, Apple has done a superb job making their phones "user friendly", minimizing the need for extensive Google searches (or store visits) to resolve arcane problems.
Thank you Steve and Apple for enhancing our lives so wonderfully.

133.8.2012 10:40

Apple Genius = Oxymoron

you know like Army Intelligence.

My wife loves the ipod touch and wants an iphone but I can't wait to show her the new Google Now and jellybean. Apple should be shaking in their....'trees'.

143.8.2012 11:25

i watched two of the adverts and already i want to punch the apple genius in the face

153.8.2012 12:02

Originally posted by rtlinux:
Apple Genius = Oxymoron

you know like Army Intelligence.
Be careful how you juxtapose your 'oxies'... had it not been for the military you wouldn't have the internet you so diligently thrive on. And as for those Apple (or Windows, we'll include them too) devices were bupkiss considering all computers were pretty much military based until the late dope smoking 60s got them small enough to get them out of university laboratories.

You might also load your pants to think that there are a few hundred prior military engineers that keep nuclear energy running electricity to charge up that Android or Touch... Yeah, that's right. Same guys that stay under the sea for 6 months at a stretch on those subs? They keep the rest of us safe from growing a third eye.

Every family has at least one member who shows up to the family reunion & starts licking his balls like the dog, but should we continually mock that ONE particular household because they drew the chocolate mint that tastes like shit?

Comments have been disabled for this article.

News archive