The five-year-old online consumer guide The Wirecutter is being acquired by The New York Times for $30 million.
Wirecutter was founded by Brian Lam, formerly of Gizmodo, and Lam has funded the company and its growth ever since.
The site has a simple premise; provide "Best of" lists that have been meticulously researched by editors that actually have experience using the products. For example, the homepage of the site today has a feature on "The Best Standing Desks." The company makes money off affiliate links.
The site has a simple premise; provide "Best of" lists that have been meticulously researched by editors that actually have experience using the products. For example, the homepage of the site today has a feature on "The Best Standing Desks." The company makes money off affiliate links.
Hey, we're still us. But we're a part of The New York Times now: https://t.co/6982DzXav2
-- The Wirecutter (@wirecutter) October 24, 2016
