Andre Yoskowitz
14 Dec 2011 14:46
YouTube purchases RightsFlow.
RightsFlow, the licensing and royalty service provider, has been acquired by YouTube this week for an undisclosed amount. The company helps digital music stores, distributors, labels and individual artists to have proper royalty arrangements, and song licensing.
Says YouTube in a blog post: "By combining RightsFlow's expertise and technology with YouTube's platform, we hope to more rapidly and efficiently license music on YouTube, meaning more music for you all to enjoy, and more money for the talented people producing the music."
YouTube has been accused multiple times of encouraging users to upload videos that include music or TV/movie clips that has not been authorized and labels/studios not compensated for.
As the site has matured, however, their filters and monitoring systems have improved and the site is "cleaner" than ever. It also embeds links to purchase the songs and movies seen in clips right into the description.
Concludes YouTube: "YouTube has had a longstanding commitment to solving the really tough challenges around online copyright--how to manage content rights in a quickly evolving technology world. We've already invested tens of millions of dollars in content management technology such as Content ID and, with over 3,000 major media companies using it, we've come a long way in just a few years. But we want to keep pushing things forward."