HP said that it wanted to ensure consumers are not forced to choose between competing formats for DVDs. Microsoft applauded HP's move. "We'd like to see Blu-ray do the right thing and commit to these scenarios, avoiding a protracted format war that benefits no one," said spokesman Blair Westlake. The two features HP is pushing for are already supported by Blu-Ray's rival, HD-DVD, developed by Toshiba Corp.
One of the main things that will decide the format war is support from Hollywood. Until recently it was split down the middle with three major studios on Blu-Ray's side and 3 on HD-DVD's side, although Paramount made an announcement in the past few weeks saying that it will produce movies on both format to consumers a choice.
Source:
Reuters