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MyPlay focuses on subscription services, cuts staff

Written by Petteri Pyyny @ 20 Feb 2001 1:52

MyPlay, a company which was expected to be the major competitor for MP3.com in last year, has announced that it will cut 41% of its staff and will focus to subscription services only.
The refocus is a result of decreased advertising rates and the increased need for subscription services. "Creating subscription services or variations on them is where you'll see the most money flow into the music industry in the next five years," said Mark Mooradian, an analyst at market research company Jupiter Research.

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