A decade ago, in 2015, smartphones surpassed computers as the most-used YouTube platform. That year, people spent more time watching YouTube on their phones than on desktops or laptops, as confirmed by Comscore data.
Following that shift, mobile devices left computers far behind, solidifying the smartphone as the dominant way to consume YouTube content for years.
However, an unexpected competitor has steadily risen alongside smartphones and computers, now rivaling them head-to-head.
And now, at least in the United States, smartphones have officially been overtaken: YouTube is now watched more on televisions than on phones.
According to YouTube's official blog, even vertically shot YouTube Shorts are seeing strong engagement on TV screens. Despite their portrait orientation being less than ideal for a widescreen format, viewers are still consuming these minute-long clips on their big living room displays.
Naturally, YouTube's push for television dominance is also influenced by its growing YouTube TV service in the U.S. The subscription package includes ad-free YouTube Premium and a lineup of traditional, linear TV channels available via streaming.
However, an unexpected competitor has steadily risen alongside smartphones and computers, now rivaling them head-to-head.
And now, at least in the United States, smartphones have officially been overtaken: YouTube is now watched more on televisions than on phones.
According to YouTube's official blog, even vertically shot YouTube Shorts are seeing strong engagement on TV screens. Despite their portrait orientation being less than ideal for a widescreen format, viewers are still consuming these minute-long clips on their big living room displays.
Naturally, YouTube's push for television dominance is also influenced by its growing YouTube TV service in the U.S. The subscription package includes ad-free YouTube Premium and a lineup of traditional, linear TV channels available via streaming.
