Some over at Microsoft also dismiss the claim that the PS3's hardware is better. "They're going to be a little faster in a few areas, we're going to be a little faster in a few areas," said Robbie Bach, the Microsoft senior vice president who heads up the Xbox. "The net result from a hardware perspective is going to be kind of a toss-up."
One more weapon Microsoft claims to have is better support for developers. They call their easy developer tools the "secret sauce". The escalating cost of developing games for consoles has long been a problem for developers. Around 15 games will be available for the Xbox 360 when it is launched, and by the end of the year that figure will have reached 25 to 40 titles. Overall, 160 games are in development for the console according to Bach.
Source:
News.com