Instead of having their artists release full albums of music every couple of years, they will release "clusters" which will comprise of about three or more songs from their artists every few months. Albums and singles are usually only available for download from legal music stores when they are released on CD. Now Warner is experimenting with another approach to releasing and selling new music.
Another good point for this label is that artists retain ownership of the masters and copyrights while signed to the label. "We see our mission as not to control the means by which artists' voices are heard, but to amplify those voices," Mr Bronfman said. "And the more those voices are amplified and distributed through more and more channels, the more we empower consumers to make emotional connections to the artists and music they most want to hear."
Source:
BBC News