The Advanced Access Content System Licensing Administrator (AACS LA) has chosen Macrovision's Analog Content Protection (ACP) technology to plug the analog hole on the next generation of optical disc including HD DVD and Blu-Ray Disc. This announcement expands Macrovision's leadership in content protection for entertainment content to next-generation, high-definition media formats. Macrovision's ACP will be included in the latest AACS LA protection specification release, the Advanced Access Content System (AACS).
"The goal of AACS LA is to develop, promote and license technology that will enhance the digital entertainment experience," said Michael B. Ayers, spokesperson for AACS LA. "Macrovision's ACP enables content providers, content aggregators, and device manufacturers to provide quality content for their consumers as next-generation technology such as HDTV gain market adoption." ACP is included on over 4.5 billion DVDs for Hollywood and other rights owners since the format's introduction.
"As next-generation optical disc formats enter the market, it is critical that that the industry be prepared to implement real-world technological strategies and standards that will create a better consumer experience while also addressing vital piracy issues," said Fred Amoroso, President & CEO of Macrovision. "We are committed to working with the AACS to help prepare the industry for the transition to next-generation optical discs, and are eager to contribute to the industry-wide conversation and collaboration to allow consumers, manufacturers and content providers to reap the benefits of these emerging formats."
Source:
BusinessWire (Press Release)
"As next-generation optical disc formats enter the market, it is critical that that the industry be prepared to implement real-world technological strategies and standards that will create a better consumer experience while also addressing vital piracy issues," said Fred Amoroso, President & CEO of Macrovision. "We are committed to working with the AACS to help prepare the industry for the transition to next-generation optical discs, and are eager to contribute to the industry-wide conversation and collaboration to allow consumers, manufacturers and content providers to reap the benefits of these emerging formats."
Source:
BusinessWire (Press Release)
