A major complaint from consumers was that legally downloadable movies were restricted by the CSS standard in which they could only be played on the PC or Mac and were only playable on a TV set by some means of circumvention. Addressing this, the DVD Copy Control Association will make adaptations to the CSS standard to allow users to copy the movies onto a blank DVD.
This change could also influence local movie retailers such as allowing them to setup a kiosk with various movie titles within it. All a consumer would need to do is step up to the kiosk, pay a nominal fee for the movie while the kiosk burns a copy onto DVD. Movie libraries at local video stores could increase dramatically without the added overhead of stocking.
Source:
CNet News