Napster UK is giving all new subscribers to its online music service a free MP3 player.
Anyone who takes out a three month 'Napster to Go' subscription from 14 September will in return receive a free 512MB Sandisk Sansa m230, which can store up to 240 songs.
Napster's subscription service allows unlimited music downloads from library of two million tracks, for a fee of £14.95 a month.
Earlier this year, audiovisual media analyst Screen Digest said the majority of MP3 players sold in the UK are flash-based devices. Napster will be hoping the move will increase its sales, and gain ground on Apple's market-dominating iTunes Music Store.
Leanne Sharman, Napster's VP, said, "We see a parallel in the UK between the mobile phone industry and the digital music business. The mobile industry is more mature than ours, but it began as a pay-as-you-go business reliant on handset sales. This is the model for the future of the digital music industry where content is king and MP3 players are disposable."
Source:
The Register
Napster's subscription service allows unlimited music downloads from library of two million tracks, for a fee of £14.95 a month.
Earlier this year, audiovisual media analyst Screen Digest said the majority of MP3 players sold in the UK are flash-based devices. Napster will be hoping the move will increase its sales, and gain ground on Apple's market-dominating iTunes Music Store.
Leanne Sharman, Napster's VP, said, "We see a parallel in the UK between the mobile phone industry and the digital music business. The mobile industry is more mature than ours, but it began as a pay-as-you-go business reliant on handset sales. This is the model for the future of the digital music industry where content is king and MP3 players are disposable."
Source:
The Register
